Fred Dixon

Fred Dixon began his tenure as Brand USA’s President and CEO on July 15, 2024. He brings with him more than 30 years of experience in the travel and tourism industry. Immediately prior to joining Brand USA, he served as President and CEO of NYC Tourism + Conventions for 10 years where he developed and implemented New York City’s tourism, meetings, and events strategy and programming to grow business and leisure travel from across the USA and from around the world.

Dixon grew up in Sevier County, TN and earned a bachelor’s degree from the College of Arts and Sciences at the University of Tennessee. Before moving to NYC, he held key positions at the Gatlinburg Convention & Visitors Bureau, The Biltmore Company, the Nashville Convention and Visitors Corp., Planet Hollywood International, NY Group Sales Box Office, and Delta Airlines.

Under his leadership of NYC Tourism + Conventions, international visitation more than doubled to more than 13 million travelers; the result of a long-term strategy to create a global network of outposts comprising sales, marketing, and press professionals in diverse feeder markets. Dixon is highly respected within the travel industry and serves on several association boards and committees. He is the Immediate Past Chair of Destinations International, serves on the New York Convention Center Operating Corporation Board, the board of IGLTA, the International LGBTQ+ Travel Association, the U.S. Travel Association Executive Committee, and is a trustee for the FIFA World Cup 2026 NYNJ Host Committee.